Now, it’s time to pitch! (Proposal Call Template)
So, your team brought an interested lead in.
Not only did they manage to get them in the “door”, they’ve built rapport, qualified them, completed discovery. (See our Discovery Call Conversation Guide if you haven’t already). Now it’s time to bring them to the finish line.
You might be wondering what the chances are for closing a deal at this point. Let’s assume that your team did a good job with the lead as they moved through the funnel, and the lead shows up to the proposal call. Statistically, the chances are still less than fifty percent!
We know that doesn’t sound too promising, but it’s the truth. Standard close rates for sales reps across industries is around thirty percent. Anything less than that signals that something on your sales team might be very wrong. But if they get to thirty percent or higher, it means they’re at least closing as expected. That is, they’re likely doing the job properly. And all the things that can go awry during a longer cycle sale like projects being cancelled, budget cuts, etc. that affect conversion rates are factored in.
Knowing these numbers and how to reach them are key ingredients for any predictable revenue recipe. Luckily, the numbers are easy to remember and hit when pitching carefully targeted leads with an appropriate offer.
What we’re sharing here is a Proposal Call Conversation Guide that’s helped our team, and our clients, to achieve these numbers consistently and build thriving businesses.
Download it, study it, and make it your own! If you still need help, contact us for a consultation or to learn about hiring our outsourced sales team.
